Designed for every place, at every moment, from every angle
World’s No.1 TV brand 14 years running
Your home, unlimited possibility – 360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Unlike conventional TVs, it doesn’t belong next to the wall – Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
See the world in QLED Technology – Color Volume 100% & HDR 10+
Samsung’s Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you’ll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
** QLED : Samsung QLED is Quantum dot based TV.
*** 100% color volume measured to DCI-P3 standard, certified by VDE.
**** Compatibility with all HDR content is not guaranteed.
***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
See the world in QLED Technology
Fits perfectly wherever you put it
An eye-catcher for sure – ‘I’ Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
No tools? No problem
It’s all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you’re good to go.
It has a pop of color
* The product color may vary by region.
It has various options for your home vibe
* Ambient Mode service may vary by region.
** Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.
Enjoy every moment with The Serif – Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one- The Serif gives you a range of choices and settings that transform your TV how you like.
Enjoy every moment with The Serif
Set the mood with your voice
Mirrors all your experiences
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
*** AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
All it takes is a tap – Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.
** When using NFC on TV, Bluetooth on your mobile will automatically activate.
*** This service only works when mobile is on.
All it takes is a tap – The multi-tasking helps too
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
The multi-tasking helps too
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
** Actual user experience may vary.
*** Compatible devices only.
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
It has the power of QLEDAnd an innovation in audio
Active Voice Amplifier (AVA)
Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.
Your new home office – Remote Access
Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.
Screen Size: 50″
Resolution: 3,840 x 2,160
Picture Engine: Quantum Processor 4K
Motion Rate: MR100+
PQI (Picture Quality Index): 2800
HDR (High Dynamic Range): Quantum HDR
HDR 10+: Support
HLG (Hybrid Log Gamma): Yes
Contrast: Mega Contrast
Color: 100% Color Volume with Quantum Dot
Micro Dimming: Supreme UHD Dimming
Contrast Enhancer: Yes
Auto Motion Plus: Yes
Film Mode: Yes
Dolby Digital Plus: Yes
Dialog Enhancement: Yes
Sound Output (RMS): 40 W
Speaker Type: 4 CH
Multiroom Link: Yes
Blutooth Audio: Yes
Samsung SMART TV: Smart
Operating System: Tizen™
Bixby: US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
Web Browser: Yes
SmartThings App Support: Yes
TV to Mobile – Mirroring: Yes
Mobile to TV – Mirroring, DLNA: Yes
NFC on TV: Yes (Sound Mirroring)
Tap View: Yes
Sound Wall: Yes
Remote Access: Yes
360 Video Player: Yes
Bluetooth Low Energy: Yes
WiFi Direct: Yes
TV Sound to Mobile: Yes
Sound Mirroring: Yes
Digital Broadcasting: DVB-T2C
Analog Tuner: Yes
Composite In (AV): 1
Digital Audio Out (Optical): 1
RF In (Terrestrial / Cable input): 1 / 1 (Common Use for Terrestrial)/0
HDMI A / Return Ch. Support: Yes
HDMI Quick Switch: Yes
Wireless LAN Built-in: Yes (WiFi5)
Bluetooth: Yes (BT4.2)
Anynet+ (HDMI-CEC): Yes
Design: Serif Design
Bezel Type: VNB
Slim Type: Normal
Front Color: CLOUD WHITE
Stand Type: FLOOR
Stand Color: BLACK
Adaptive Picture: Yes
Active Voice Amplifier: Yes
Adaptive Sound: Adaptive Sound+
AI Upscale: Yes
Ambience: Ambient Mode+
Brightness/Color Detection: Brightness Detection
Accessibillity – Voice Guide: UK English, French, Portuguese
Accessibility – Learn TV Remote / Learn Menu Screen: UK English, French, Portuguese
Accessibility – Others: Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
Digital Clean View: Yes
Auto Channel Search: Yes
Auto Power Off: Yes
Caption (Subtitle): Yes
Connect Share™ (HDD): Yes
ConnectShare™ (USB 2.0)Yes
Extended PVR: Yes
ode: Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound)
Filmmaker Mode (FMM): Yes
IP Control: Yes
OSD Language: Local Languages
BT HID Built-in: Yes
USB HID Support: Yes
Teletext (TTX): Yes
Time Shift: Yes
IPv6 Support: Yes
Eco Sensor: Yes
Power Supply: AC 100 – 240 V 50 / 60Hz
Power Consumption (Max): 150 W
Package Size (WxHxD): 1301.0 x 827.0 x 299.0 mm
Set Size with Stand (WxHxD): 1143.2 x 1176.8 x 475.5 mm
Set Size without Stand (WxHxD): 1143.2 x 685.4 x 206.5 mm
Stand (Basic) (WxD): 930.3 x 475.5 mm
Package Weight: 29.1 kg
Set Weight with Stand: 22 kg
Set Weight without Stand: 20.8 kg
Remote Controller Model: TM2050A (White)
Batteries (for Remote Control): Yes
Samsung Smart Control (Included): Yes
User Manual: Yes
Power Cable: Yes
Slim Gender Cable: Yes
(Held by Manufacturer)