Our success and company history.

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

About Our Online Store


Paulshof Premium Outlet (Pty) Ltd. sells home and kitchen appliances of all major brands and a variety of electronic accessories.

In 2009, Directors of two appliances retailers (Beulah Telecom C.C. and Myshopper (Pty) Ltd.) decided to merge their online retail platforms to create a customer friendly e-commerce website which would save time and money for customers buying online. Beulah was established in year 2000 and Myshopper was established in 2012.

The newly created website,, now offers a streamlined user experience in purchasing appliances from start to finish. Customers can instantly inquire about price and specifications of an item and securely pay online. Our professional staff assists customers at every stage of their purchase and delivery.
The Company and its showrooms are located at 10B Achter Road, Paulshof, Johannesburg.

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His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman.

The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. “What’s happened to me?” he thought.┬áIt wasn’t a dream.